![]() Their content together has become a key part of their shared brand, though they also maintain individual social profiles. Married couple Nick Toteda and Anthony Cushion are two of his top clients. Jeff Duncan, founder and CEO of the talent agency Ingenuity Live, works with several influencers from reality-dating shows including "Too Hot to Handle" and "FBoy Island." He has clients who are in relationships with influencers outside of his agency, as well as those where he manages both parties and has more control over their strategy. Oftentimes, their teams will help them build a distinct brand as a couple, while also working to keep their individual brands intact. Many influencers share their personal lives with their followers, so it's normal when their relationships – whether platonic, familial, or romantic – become part of their content. When influencers date each other, deciding between a "soft launch" like McMichael's or a "hard launch" that makes your new partner fully visible on your platform is just one factor the couple has to consider. McMichael was praised by her followers for the slow rollout of the coupling - she made it known she was dating Noble but found clever ways to show when she was with him without actually posting his face or tagging him. TikTok was abuzz in April when influencers Monet McMichael and Jalen Noble announced their relationship to fans. Some influencers who have started dating have even built successful brands around their relationships.Ī talent manager explains how he strategizes with influencer couples. Jeff Spicer/Getty ImagesĬontent creators often share their personal lives with fans, including their romantic relationships. ![]() Influencer couple Anthony Cushion and Nick Toteda.
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